How should a dealer's name be presented in advertising?

In advertising, a dealer's name must be presented clearly and prominently along with the word "dealer" to comply with regulations and ensure transparency. This practice helps consumers identify the business and understand its role in the vehicle purchasing process. By including the term "dealer," it clarifies the company's function and provides assurance that they are a legitimate, recognized dealership within the industry.

Presenting the dealer's name clearly is vital for building trust with potential customers, as it reflects professionalism and adherence to advertising guidelines. This clarity helps to facilitate informed consumer choices and reinforces the dealer's credibility in the market.

Other methods of displaying the dealer's name, such as only as part of a logo, in small print, or through verbal pronunciation by a spokesperson, do not offer the same level of visibility and could potentially mislead consumers or obscure important information.