What constitutes bait and switch advertising?

Prepare for the Colorado Motor Vehicle Dealer Test. Utilize flashcards and multiple choice questions with hints and explanations. Get exam-ready!

Bait and switch advertising involves misleading customers by advertising a specific product at a low price, then pressuring them to purchase a higher-priced item instead. In this context, all the listed actions — switching a customer to a different model without explanation, disparaging the advertised product, and accepting a deposit only to switch the customer to a higher-priced vehicle — exemplify different facets of this deceptive practice.

When a dealership promotes a vehicle at an attractive price but then does not have that vehicle available or implies that it is of lesser quality, they are engaging in deceptive tactics. Similarly, accepting a deposit under false pretenses and then pushing the customer towards a more expensive option further exemplifies unethical behavior associated with bait and switch tactics. These practices undermine consumer trust and violate advertising laws, making a comprehensive understanding of all these elements critical for ethical marketing and sales in the auto industry.

Subscribe

Get the latest from Examzify

You can unsubscribe at any time. Read our privacy policy