What is the primary purpose of the Colorado Motor Vehicle Dealer Board?

The primary purpose of the Colorado Motor Vehicle Dealer Board is to regulate the licensing and operation of motor vehicle dealers in Colorado. This regulatory body ensures that dealerships and sales practices meet legal standards, maintaining professionalism within the industry. By overseeing the licensing process, the Board helps maintain a level of accountability among dealers, ensuring they operate within the law and adhere to ethical business practices. This regulation serves the dual purpose of protecting both the integrity of the automotive industry and the interests of consumers, as dealers must meet specific criteria to be licensed. In doing so, the Board establishes a framework that promotes fair and responsible business operations in the state.