What recourse do buyers have if they feel misled by a dealer?

Buyers who feel misled by a dealer have the option to file a complaint with the Colorado Motor Vehicle Dealer Board. This course of action allows buyers to formally express their grievances regarding any deceptive or unfair practices they experienced, thereby enabling the Board to investigate the matter. The Colorado Motor Vehicle Dealer Board is responsible for regulating car dealerships and ensuring they comply with state laws and ethical standards. By filing a complaint, buyers can seek resolution and potentially hold the dealer accountable for any misconduct.

While contacting the Better Business Bureau may provide some mediation resources, it does not have regulatory authority over car dealers in Colorado, which limits its effectiveness in enforcing direct resolutions. Requesting a refund directly from the dealer may not always be appropriate depending on the circumstances, especially if the dealer does not acknowledge wrongdoing, and while small claims court is an option for pursuing financial compensation, it may not address broader issues of dealer conduct or provide a systemic resolution to the problem. Thus, filing a complaint with the dealer board is the most effective and appropriate recourse for buyers feeling misled.